Facebook: Going Down the Drain?

In light of Tim's post below about Facebook's new changes, etc. I began to give more thought to our favorite website's current status.
It really appears to me at least, that it's becoming over commercialized, and this is ridiculous.
Making everything fan pages? Including our personal information? I'm already aware that as a business, Facebook has to market each of us, individually, as a profitable item (which is already creepy), but making the content of ourselves another way for corporates to attract money crosses the line in my mind. What will they do next?
And as I commented on Tim's post, Facebook now works with Bing's search engine. Bing search results will appear in addition to whatever else does on Facebook's search. All of this really boggles my mind.
Facebook saw what happened to MySpace after it was taken over by FOX. Too much stuff going on chases users away. Zuckerberg and his Harvard buddies should know better. I think they're definitely going in the wrong direction. They should remember, now more than ever, that their simplicity is what made their site so appealing.
Perhaps it really is true that no social media can last forever. Because to be honest, if Facebook keeps up its consistent changes, new policies, etc. then I don't know how much longer it will be around. It's definitely driving me crazy already. It's likely that something better and simpler will come along and we'll jump on the bandwagon for that and forget Facebook forever.

Facebook- Other Things to Beware of

We all know by now that posting embarrassing pictures of ourselves on Facebook is not wise. Potential employers, future bosses, etc. can all find a way of seeing these if they really put their minds to it. One mishap- just one picture of drunken sloppyness, and we could lose many opportunities.
But in addition to this, I think many members on Facebook must take into account what groups they join, and what pages they become fans of. It may not always be the first thing we think of when we are trying to cleanse our profiles for employment reasons, but it is just as significant.
I highly doubt that an employer will appreciate a potential prospect who is a member of "I can bullshit thru anything" or is a fan of "I hate stupid bitches," or "Mom, we're smoking weed and having sex...not hanging out". All of these are real pages on Facebook- I looked at my cousin's profile and found them. He has plenty of other "inappropriate" ones too. The next time I see him, I might have to tell him get rid of these.
This all shows that even though these groups and pages are funny, just like those photos of you doing a keg stand, it just may cost you a whole lot later on.