In Chapter 2, Levinson touches upon the power that blogs have to “influence something real in the world” (Levinson, 46). I found a wonderful example of a blog that serves to do just that. Sustainablog is “blogging a greener world.” This site provides news and inspiring stories about people, businesses, and non-profit organizations that are dedicated to making a greener world. Sustainablog allows individuals to shop through an extensive collection of eco-friendly products. It also suggests ways that we can make greener decisions in our everyday lives.
Blogger, Max Gladwell, posted “Ten way to Change the World Through Social Media” on Sustainablog. He touches upon Levinson’s point on “long-range blogging” (Levinson, 26). Gladwell comments that social networks like Facebook, Myspace, Twitter, etc. have “a global reach with viral capacity, and yet it’s bringing local communities closer together.” Organizations and CEOs are beginning to acknowledge that these interactive and social networks are powerful tools that enable people to make a difference like never before. Gladwell elaborates on ten different ways to promote awareness, fund-raising, green jobs, eco-friendly products, etc. through different types of social media including, Facebook, Myspace, Twitter, JustMeans, Hugg.com, “Make The Difference Network,” Alonovo, PlayGreen.org, Ning, SocialVibe, and UStream.tv.
Sustainablog and Gladwell’s post are just two inspiring examples of ways in which blogging can work to change the world.