WE ARE CONTROLLING EVERYTHING NOW~ Chapter 1

To fully grasp the term new new media, one just has to experience it. One is in total control of their new media experience. There are different forms of new new media in which one can write, post, edit, share … the list goes on. Like Levinson states in page 2, “new new media in particular, not only compete with one another but work to each other’s benefit.”

There are different articles regarding the new new media rising. One new new media is Facebook; Facebook gives one the opportunity to learn about others as well as ask different questions by creating a group where others can join or become a fan of. The New York Times blog City Room posts an article on how one can even find “Secrets of New York.”

http://cityroom.blogs.nytimes.com/2010/02/26/new-yorkers-spill-your-secrets-on-facebook/?scp=4&sq=facebook&st=cse

On Facebook, one has the opportunity to create, learn, be in control on how to use their new new media. As Levinson says in page 1, “the consumers are now the producers.”

New New Media

I like the phrase coined by Levinson "New New Media," however, as we discussed in class, what do we call the next generation of media that are more progressive than the current ones? And at the rate in which we're going, media such as 3G iPhones and Twitter for example, will be outdated before we know it.

For me atleast, this fact is worrying. The speed at which our culture adopts new technologies and media is ever increasing. Like the video watched in class of the students in the lecture hall revealing facts of their technology and media use, there is simply not enough time to do everything that's required of us without extreme multitasking. And just as the PBS documentary pointed out in their study of students who were considered skilled multitaskers, the truth was that they weren't as talented at this as they originally thought they were. Where do we draw the line?

Defining "New New Media"

Paul Levinson, in the first chapter of his book New New Media, uses the opportunity to describe what he means by "new new media." They are media that are so new that looking back four or five years ago, they did not exist. There are no textbooks on them and just recently, classes like ours are beginning to form content including these media.

Levinson also draws comparisons of how new new media share similarities to new media of yesterday. Principles like the ability for the user to still have tremendous control over the usage of the medium and the ability for a user to control when and where content is received.

Using the first chapter as an introduction to what the book is based on, we get a clear look at what each chapter's topic will be about and how new new media differs but also builds off of the "older" new media.