Just recently I received an email for a contest on Twitter which I decided to enter. The contest proved to be quiet hard. Here is the link to it http://www.lollapalooza.com/blog/index.php/2010/05/11/phoenix-contest-2/. The contest basically asks its contestants to tweet the reason why they should be chosen to be flown to Chicago and get three passes including backstage passes to Lollapalooza. You must submit your reason via tweet including @lollapalooza and @wearephoenix in your tweet post to be eligible which means you only have 120 characters to write something clever and witty. To write something in 120 characters is really challenging. I think this is an excellent marketing tool for both Lollapalooza and the band Phoenix because not only has it sparked more interest in the band Phoenix for me, but it has inspired me to start following both of them on twitter.
I found it quit hilarious that they said "the most creative posting will win" considering every other posts says something like "I really want to go and meet Phoenix it would be so cool." Saying how much you want to meet Phoenix isn't creative. Of course you want to meet Phoenix, that's why you entered the contest. On top of the stupid postings people have entered, people have also submitted multiple entries when the site clearly says "post once". Hopefully I can win by default of the other contestants stupidity.
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Sounds like fun, and certainly an effective use of Twitter. Again, please turn the URL into a link.
ReplyDeleteIts a damn damn hit for them and must say one second side its good as well :)
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