Wednesday, May 5, 2010

NYTIMES

Two weeks ago Mariel and I had the pleasure of attending a lecture given by the head digital designer for The New York Times. He focused mostly on the emergence of the iPad and the steps they had to take with apple in creating an application for it. He discussed the difficulty in working with apple because they are so secretive so The New York Times could only send one person to actually see the device. Beyond the iPad application, which when finished was meant to look exactly like the print edition but on a screen, he talked about all of the other web platforms The New York Times has. Each one comes with its' own issues and was created for a different purpose but despite their technological differences he always focused on userability. Userability and the users experience was number one in importance at The New York Times.

He also discussed his personal blog that he started in the late 1990s. He showed a photo timeline of it throughout the year and how the digital and design aspects of the blogosphere has changed.

Unfortunately, I found this article from Gawker stating that The New York Times application was a let down: http://gawker.com/5530820/steve-jobs-big-new-york-times-letdown.

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