Jose posted a few thoughts about how IBM uses Second Life daily amongst its employers in his post below. This was seen in the PBS documentary we had to watch for this class.
I can remember seeing how the employers were informed that they had to join, and then were taught about the dynamics of the social media. At first, those who were learning looked extremely hesitant, as they saw Second Life as another distraction that was only going to prevent them from being productive in the work place.
Then the documentary featured those who had been using Second Life for some time already, and discussed with them how efficient it was for them, how enjoyable they found it, and even how much time they spent on it.
Whether or not these people really make business for IBM more successful, I can't help but find that the use of Second Life as a primary way for holding meetings and other events, as extremely weird and unnecessary.
I think wasting employers' time creating profiles for a network that they will eventually get distracted by, and spend too much time on isn't worth the benefits of using it. Does anyone else find it extremely weird how when they were holding one of their meetings, everyone was bickering about whether their avatars should be sitting indoors or outside in the sun??