Twitter provides users with a social medium in which they can make short comments as often as they would like. Twitter’s constant updating with tweets, may seem just like a facebook status, but I think it is much less, which in this case is a good thing. You don’t have to be friends with someone to look at their tweet's. Twitter is exactly like a constant facebook status, except it doesn’t have all the other distractions that facebook does to go with it. Often times when I am looking through facebook, I find myself browsing through pictures, looking at wall posts, and reading through event pages. If facebook consisted only of status updates, I would be more inclined to look at those every time I logged on. Twitter is exclusively status updates.
Twitter’s simplicity makes it an excellent marketing tool. As Levinson mentions in his book New New Media, Twitter is a marketing tool like t-shirt for political campaigns, but it extends much further than that and for a much larger demographic. Anyone in the world, who has access to the internet, assuming the site isn’t blocked, can look at your twitter site. Twitter is also much more logical for companies to use than a blog because people would always rather read less than more. Of course there are those who definitely tweet too much making it almost like a blog, but for the most part twitter’s simplicity is golden.